Product Development & Labelling Services
At AFS, we make sure your labels are compliant, accurate, and consumer-friendly. From nutrition panels and allergen statements to export-ready requirements, our team ensures your products meet local and global standards — while keeping your brand’s voice clear.
Our services cover the full spectrum of product development and labelling requirements, including formulation, sensory evaluation, packaging, and compliance.
New Product Development
We guide you through every stage of launching a new product—from concept to commercialisation.
Services include:
- Recipe development
- Shelf life trials
- Process development
- Packaging and labelling compliance
- Production and scale-up support
Product Reformulation Using Alternative Raw Materials
If you’re facing seasonal shortages, cost pressures, or supply chain challenges, we help reformulate your product using alternative ingredients—without compromising quality.
Support includes:
- New recipe development
- Sensory evaluations
- Production trials
- Pack copy and label updates
Shelf Life Extensions
We help improve product shelf life by analysing physical, chemical, and microbial factors that impact stability. Our goal is to optimise product longevity while preserving sensory quality—ensuring safety and brand integrity.
Contact Us today to discuss your product or labelling needs.
End-to-End Development Support
From initial concept to market-ready product, we guide you through every critical step—formulation, testing, packaging, compliance, and scale-up—ensuring a seamless launch process.
Compliance Made Simple
We decode the Food Standards Code for you, providing accurate labelling guidance, NIP creation, ingredient listings, and claim validation to meet NZ and global compliance standards.
Technical Expertise You Can Trust
With deep industry experience, our team combines scientific knowledge and real-world insight to help optimise shelf life, troubleshoot quality issues, and reformulate products effectively.
Bringing Your Food Product Ideas to Life — Safely, Compliantly, and Creatively
At AFS, we offer expert product development and labelling services to support food businesses in creating compliant, high-quality products that meet New Zealand and international standards.
Whether you’re launching something new, reformulating an existing product, or reviewing your label claims, our team is here to provide practical, science-based solutions at every stage.
Proven Results
Optimized Solutions
Data-Driven Decision Support
Our services cover the full spectrum of product development and labelling requirements, including formulation, sensory evaluation, packaging, and compliance.
New Product Development
We guide you through every stage of launching a new product—from concept to commercialisation.
Services include:
- Recipe development
- Shelf life trials
- Process development
- Packaging and labelling compliance
- Production and scale-up support
Product Reformulation Using Alternative Raw Materials
If you’re facing seasonal shortages, cost pressures, or supply chain challenges, we help reformulate your product using alternative ingredients—without compromising quality.
Support includes:
- New recipe development
- Sensory evaluations
- Production trials
- Pack copy and label updates
Shelf Life Extensions
We help improve product shelf life by analysing physical, chemical, and microbial factors that impact stability. Our goal is to optimise product longevity while preserving sensory quality—ensuring safety and brand integrity.
Contact Us today to discuss your product or labelling needs.
Labelling is a critical part of market compliance and consumer trust. We assist with:
- Ingredient list and Nutrition Information Panel (NIP) creation
- Country of origin and regulatory claim validation
- Label reviews for Food Standards Code compliance
- Review of raw material PIFs and recipe data
Industry-Leading Expertise
Customised Development Support
In-Depth Regulatory Knowledge
End-to-End Project Delivery
Shelf Life Optimisation
Accurate Labelling Compliance
For More Information About Advance Food Safety
Learn MoreContact us today to schedule your initial consultation.
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